Saurav Chakroborty is a Product & SaaS Consultant with 5+ years of experience in SaaS platforms, ERP systems, and digital solutions. Skilled in Odoo ERP, School & Business ERP, Bulk SMS platforms, and Meta Ads, he helps businesses streamline operations, launch scalable products, and drive measurable growth.

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Project

πŸ›οΈ Shop Alsiha BD β€” E-Commerce Website & Meta Sales Campaign

Role: Project Manager | Web Developer | Digital Marketing Strategist
Tech Stack: WordPress | WooCommerce | Elementor | SSLCommerz | Facebook Pixel | Meta Ads Manager

Client

πŸ›’ Alsiha BD β€”Organic Food Landing E-Commerce

Start Date

Mar 01, 2025
πŸ›οΈ Shop Alsiha BD β€” E-Commerce Website & Meta Sales Campaign

Overview:
Shop Alsiha BD is a fully functional e-commerce website designed to streamline online shopping with a clean interface and conversion-focused layout. The platform showcases a variety of lifestyle and consumer products for customers across Bangladesh, blending performance, security, and a visually engaging storefront.

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My Contributions:
I led the entire web development process β€” from UI/UX design to deployment and optimization β€” ensuring a smooth customer journey from browsing to checkout. Beyond the technical build, I also executed Meta (Facebook & Instagram) sales campaigns, driving traffic and conversions through targeted ad strategies.

Key Features:

  • Dynamic WooCommerce product management system.

  • SSLCommerz payment gateway integration (bKash, Nagad, Rocket, and cards).

  • Courier & order management setup for automated delivery updates.

  • Optimized product pages with custom filtering, offers, and quick view options.

  • Facebook Pixel and Conversion API integration for ad tracking.

  • SEO-friendly structure and high-speed performance optimization.

  • Push notification and auto order alerts for customers and admin.

Meta Sales & Marketing Achievements:

  • Designed and managed Meta ad campaigns for product promotions and retargeting.

  • Implemented pixel-based remarketing funnels to reduce abandoned carts.

  • Achieved significant increase in website traffic and conversion rates within the first month of launch.

  • Created visually compelling ad creatives and audience targeting strategies to boost ROI.

Impact:
The project successfully combined technical excellence with marketing strategy β€” turning Shop Alsiha BD into a conversion-ready online brand. By aligning development with paid ad optimization, the store gained strong visibility, consistent sales flow, and improved brand recognition in its niche market.

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