Saurav Chakroborty is a Product & SaaS Consultant with 5+ years of experience in SaaS platforms, ERP systems, and digital solutions. Skilled in Odoo ERP, School & Business ERP, Bulk SMS platforms, and Meta Ads, he helps businesses streamline operations, launch scalable products, and drive measurable growth.
Role: Project Manager & Product Developer
Tech Stack: WordPress | WooCommerce | Elementor | SSLCommerz | Pathao Courier Integration
Overview:
The Hanger Collection BD is a modern fashion e-commerce platform built to deliver a seamless online shopping experience for men and women across Bangladesh. The website showcases a curated โdream collectionโ of apparel, emphasizing premium quality, fast delivery, and a smooth checkout process.
My Contributions:
As the Project Manager and Product Developer, I led the complete website development cycle โ from UI/UX planning to deployment. The goal was to create a high-performing, visually elegant, and mobile-friendly store optimized for conversions and user engagement.
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Key Features:
Dynamic product catalog with category and filter options.
Integrated SSLCommerz payment gateway (bKash, Nagad, card payments).
Pathao & Steadfast courier integration for automatic order shipment.
Order notification, OTP & password reset via SMS gateway.
Easy checkout and guest purchase option.
Push notification and Google Tag Manager + Facebook Pixel setup.
SEO-friendly structure with optimized speed & performance.
Responsive design ensuring perfect view across mobile and desktop.
Impact:
The new platform enhanced brand credibility and improved customer retention through a fast, secure, and user-friendly interface. Within the first few weeks of launch, the website successfully increased conversion rates and reduced manual order processing time by automating inventory and logistics workflows.
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