Overview:
The Hanger Collection BD is a modern fashion e-commerce platform built to deliver a seamless online shopping experience for men and women across Bangladesh. The website showcases a curated “dream collection” of apparel, emphasizing premium quality, fast delivery, and a smooth checkout process.

My Contributions:
As the Project Manager and Product Developer, I led the complete website development cycle — from UI/UX planning to deployment. The goal was to create a high-performing, visually elegant, and mobile-friendly store optimized for conversions and user engagement.

Key Features:

• Dynamic product catalog with category and filter options.

• Integrated SSLCommerz payment gateway (bKash, Nagad, card payments).

• Pathao & Steadfast courier integration for automatic order shipment.

• Order notification, OTP & password reset via SMS gateway.

• Easy checkout and guest purchase option.

• Push notification and Google Tag Manager + Facebook Pixel setup.

• SEO-friendly structure with optimized speed & performance.

• Responsive design ensuring perfect view across mobile and desktop.

Impact:
The new platform enhanced brand credibility and improved customer retention through a fast, secure, and user-friendly interface. Within the first few weeks of launch, the website successfully increased conversion rates and reduced manual order processing time by automating inventory and logistics workflows.